Get Citibank Home Loan Refinancing Rates & Apply Online

About Citibank

A global leader in credit cards, wealth management and commercial banking, the Global Consumer Bank is a compelling franchise: a globally recognized brand; strong competitive positions in a mix of developed and emerging markets; best-in-class value propositions; high-quality target clients; leading digital capabilities; and disciplined credit and expense management.

GCB drives client-led growth in three priority markets—Asia, Mexico and the U.S.—by deploying its global scale, products and capabilities, particularly digital, to differentiate locally with high impact and relevance. In 2017, we continued to execute on investments in key growth areas, especially U.S. Cards, Mexico and technology, fueling the engines of future growth. We enhanced our products and expanded premier partnerships, igniting growth in revenues, customers and customer satisfaction while maintaining risk discipline. Our focus on wealth management intensified, and we continued to calibrate our distribution network, utilizing a mix of Citi Smart Banking formats, to ensure the right mix of "bricks and clicks."

With client engagement rapidly shifting to digital channels, mobile continues to be at the core of a simpler, better customer experience. With an increasingly agile model and mobile first approach, GCB dramatically accelerated its speed to market and the number of new digital features, up 300 percent versus 2016, driving robust double-digit growth in the number of digital and mobile users globally. Innovative solutions were launched across lending, wealth management, payments and cards, many of which were industry firsts, delivering greater speed, ease and convenience. And by partnering with leading digital ecosystems, we embedded our services in the platforms our clients use every day, driving increased engagement.

Today, following several years of streamlining and targeted investments, GCB comes to market with leading positions in core markets, far stronger products and digital capabilities than ever before, and multiple engines for future growth. Clients and the industry took note with Citi garnering key awards and recognition, including World's Best Digital Bank (Euromoney), Best Digital Bank in six Asia markets (Global Finance), #1 in Customer Satisfaction for the second consecutive year (American Customer Satisfaction Index) and Best Retail Bank for High-Net-Worth Families in the U.S. (Kiplinger's).

GCB operates approximately 2,450 branches and generated $7.2 billion in pretax earnings, representing 32 percent of Citigroup's total. In 2017, the business held $306 billion in average deposits, managed $418 billion in average assets and included $297 billion in average loans.