An online brokerage is a digital platform that lets you buy and sell stocks, ETFs, mutual funds, and other securities independently. You manage your own portfolio while the platform provides tools, educational resources, market access, and research data to support informed, efficient trading.
Once your account is opened and funded, you can securely log in to browse for securities, monitor live price movements, and place trades using order types like market or limit orders. Unlike traditional brokerages that rely on human middleman advisors, online brokerage platforms are self-directed, automatically routing your orders to the appropriate exchange with real-time portfolio updates.
Online brokerages also provide in-house research, charting tools, watchlists, and performance tracking—all in one place. Alongside relatively lower fees and commissions, online brokerages make investing more accessible and cost-efficient for retail investors to have full control over portfolios while the platform handles the technical backend.